For foundation repair & basement waterproofing contractors
A 15-Minute Video Of What's Wrong.
Not a discovery call. A recorded walkthrough of your ads, your website and your local competitors — with three priority fixes you can hand to anyone. Delivered in 48 hours. Free, and yours to keep whether you ever speak to us or not.
No card, no contract, no obligation to book anything.
What Is Actually In It
Three blocks. Two of them we can produce without touching any of your accounts, which is why this is free rather than a sales call in disguise.
01
Your ads engine
Where the budget is leaking: the search terms paying for DIY researchers and out-of-area clicks, the negative keywords you are missing, the high-intent keywords in your service area you are not bidding on, and whether your phone calls are actually being tracked. Most accounts we open fail that last one.
Not running ads yet? This block becomes an opportunity analysis instead: real monthly search volume for your services in your area, real click prices, which competitors are advertising, and a projected cost per lead — so you can judge the math before spending a dollar.
02
Your full web presence
Your site scored the same way we scored 3,539 foundation contractor websites for our industry study: load speed, mobile experience, whether a phone number is tappable, whether there is any way to make contact from the homepage, and whether search engines and AI assistants can read who you are at all. Plus your Google Business Profile and how your review count compares to your market.
03
Your local competitive position
Who you are actually up against in your market, ranked. Which of them are buying Google Ads and roughly what they are showing, which have the strongest sites, and where the gaps are that you can take. This comes from our own market database, not a guess.
Who This Is For
We produce these by hand, one at a time, so we are honest about who we can do a useful job for. Reading this before you fill the form saves us both a week.
A good fit
Foundation repair or basement waterproofing companies with crews in the field
Operating in the United States or Canada
Doing the work well already — the audit fixes marketing, not delivery
Willing to act on what it finds, whether with us or on your own
Not a fit
Pre-revenue or just starting out — come back when the phone needs to ring harder
Other agencies and marketers — see white-label delivery instead
Anyone wanting a general strategy chat rather than a look at their own numbers
If you are an agency rather than a contractor, the thing you want is white-label delivery — including the same audit tooling, branded as yours.
Request Your Audit
Tell us the company name, the service area and where you are with advertising today. We ask about current ad spend and crew count because the audit is built around your actual numbers — a company running $500 a month and one running $15,000 need different things said to them.
You send the form. Two minutes, no account access needed yet.
We build the audit. Blocks 2 and 3 need nothing from you. Block 1 completes if you grant read-only Google Ads access.
You get the video and scorecard. Within 48 hours, in your inbox.
You decide what happens next. There is a link to book a 15-minute walkthrough. Skip it and the video still lands.
Free Market Audit Request
Would rather talk first? Book a 15-minute call and we will walk through it live instead.
And If You Want Us To Fix It
The audit is a genuine endpoint — plenty of owners take the three fixes and do them. If you would rather hand it over, here is the whole price list, on the page, without a call.
Step 1
Free Market Audit
$0
What this page is
Your ads engine, scored
Your full web presence, scored
Your local competitors, ranked
Video + scorecard + 3 priority fixes, in 48 hours
Step 2
Foundation Growth System
$750/month
Only if the audit earns it
Campaigns built by service line, geo-targeted
Full tracking wired before the first click: calls, forms, GA4
Ads, landing pages and follow-up run for you
Instant text-back + 5-touch follow-up on every lead
Review engine + live dashboard + video reports
No setup fee. Month to month. You keep every asset.
No setup fee: the account build, the conversion tracking and the landing page happen in month one and are included. Most agencies bill that separately before anything runs.
The math: one average foundation job is worth $5,000–15,000. If the system books two extra jobs a month, the fee stops being the question.
Your ad budget is separate and paid by you directly to Google. This works best from about $3,000 a month in ad spend — below that, management is too large a share of the budget to be worth hiring anyone for.
We do, and this page is it. Most free audits in this industry are a discovery call with a slide deck. This one is a produced deliverable: a 10–15 minute recorded video plus a written scorecard, sent within 48 hours, covering your ads, your web presence and your local competitors. You keep it whether or not you ever speak to us.
Three blocks. Your ads engine: wasted spend, untracked calls, missing negative keywords and high-intent keywords you are not bidding on. Your web presence: site speed, mobile experience, contact paths, structured data and your Google Business Profile, scored the same way we scored 3,539 contractor sites. Your local market: competitors ranked, who is advertising, and the gaps you can take. It ends with three priority fixes.
Yes. Grant read-only access and the ads block of the audit completes — search terms, wasted spend, tracking check and keyword coverage against your service area. If you would rather not grant access, you still get the other two blocks, and the ads block becomes an opportunity analysis using public data instead.
Whether it loads fast enough on a phone, whether the number is tappable, whether there is any way to make contact from the homepage, and whether search engines and AI assistants can read who you are and where you work. In our study of 3,539 foundation contractor websites, 63% carried no structured data at all, which means an assistant asked who fixes foundations nearby has nothing reliable to read.
Our price list is on this page: the audit is free, and the managed Foundation Growth System is $750 a month, month to month, with no setup fee. The account build, the conversion tracking and the landing page are included in month one rather than billed separately. Your ad budget is separate and always paid by you directly to Google, so you can verify every figure yourself. The system works best from about $3,000 a month in ad spend, because below that the management fee is too large a share of the budget to be worth it.
We confirm by email, build the audit, and send the video and scorecard within 48 hours. There is a link to book a 15-minute walkthrough if you want one. If you skip it, nothing chases you — the video still lands and that is the end of it unless you get in touch.
Not in the same market. One contractor per service area, so the competitive intelligence in your audit stays yours. If your area is already taken we will say so before producing anything rather than waste your time.
LET'S TALK ABOUT YOUR DIGITAL SUCCESS
Get your digital marketing plan, tailored made for your business. Share your story, vision and goals and let us do the rest.
