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What we've learned running 1,400+ campaigns for local service businesses — written for owners, not marketers.
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Local Services Ads for Foundation Repair: The Google Guaranteed Badge, Explained for Owners
Local services ads for contractors, explained plainly: how the Google Guaranteed badge works, why reviews set your rank, and how LSA fits with Search ads.
Monzurul Hasan · Aug 30, 2026 · 10 min readMore From The Blog
How to Get Foundation Repair Leads: Every Channel Compared by Cost per Job
Shared leads, Google Ads, Local Services Ads, SEO, referrals — ranked the way an owner should rank them: by what one signed job actually costs, not what one lead costs.
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Why Your Google Ads Attract DIYers — and the Negative Keyword Fix
Negative keywords for contractor Google Ads, explained owner-to-owner: find the DIY clicks draining your budget and build the list that blocks them.
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Google Ads for Foundation Repair: What Works, What Wastes Money
The napkin math that makes Google Ads for foundation repair a decision instead of a gamble — plus the three leaks that waste budgets and when not to run ads.
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How Much Do Foundation Repair Leads Cost? Shared vs. Exclusive, With the Math
How much do foundation repair leads cost? Shared leads vs. exclusive leads from your own ads — with plain-language math on what a signed job really costs you.
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How Much Should a Local Service Business Spend on Google Ads?
There's no magic number — there's a napkin calculation. How to set a Google Ads budget from job value, close rate, and real click costs, with a worked example, the three budget mistakes we keep seeing, and a phased plan for scaling.
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Speed-to-Lead: Why the First Company to Answer Usually Wins the Job
A foundation lead fills out your form at 7:41 p.m. By 8:10, a competitor has the inspection booked. The real math of slow follow-up — and five fixes, ordered by effort.
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