How Single RoofCrafters Got 61 Exclusive Leads at a 30% Conversion Rate in Just 30 Days
Single RoofCrafters is a reliable local roofing expert, dedicated to delivering top-notch roof installation and repair services. With a focus on quality and dependability.
About The Client
Single RoofCrafters is a trusted local roofing contractor providing high-quality roof installation and repair services. With a strong commitment to reliability and craftsmanship, they aim to become the first choice for homeowners looking to maintain or upgrade their roofs.
25%
Decrease in
Cost-Per-Lead
30%
Increase In Page
Conversion Rate
61%
increase
in Lead Quality
38%
Improved
Cost-Per-New-Client
Overview The Goals
- Expand Reach: Attract more homeowners in the local area in need of roofing services.
- Boost Conversions: Maximize the lead conversion rate to exceed the industry standard of 20%.
- Increase Engagement: Encourage more website visitors to schedule roof inspections or consultations.
- Track Results: Ensure that all ad and website activity is measurable to refine strategy continuously.
The Approach
- Customized Campaigns: Created targeted Google Ads campaigns to match specific roofing services such as installation, repairs, and inspections.
- Conversion Tracking: Set up complete tracking to monitor leads from all traffic channels and identify which ads were generating the best ROI.
Action Steps
As with every client, the initial phase focused on thorough industry research. I analyzed the competitive landscape and discovered the best way to position Single RoofCrafters’ services. I determined that a robust Pay-Per-Click (PPC) strategy with a focus on localized keywords was essential.
With research in hand, we designed a strategy around high-intent keywords and crafted ads that specifically addressed common roofing concerns. The campaign was complemented by a dedicated landing page tailored for each roofing service, optimized with call-to-actions (CTAs) to encourage homeowners to reach out for inspections or quotes.
A/B testing of the ads and landing pages was performed continuously to optimize conversion rates, testing factors like CTA wording, images, and user experience elements.
Results
- 30% Conversion Rate: Exceeded the industry average by targeting high-quality leads ready to take action.
- 61 Exclusive Leads: The campaign generated 61 direct leads, translating into more scheduled consultations and potential projects.
- 25% Reduction in Cost-Per-Lead: Through continuous optimization, ad spend was streamlined, making each lead more cost-effective.
Recognition
There Aren’t Many Premier Google Partners. We’re One Of Them.
Only a handful of pay-per-click management companies have earned Premier Partner Status. The badge is awarded to agencies that have shown outstanding results for their clients over an extended period of time. We’re proud to be part of that revered group.
Frequently Asked Questions
For your convenience, here are some answers to questions our customers commonly ask. This way, you can find the information you need more quickly.
Many different factors determine the cost of online marketing. Every one of our clients is willing to spend a specific amount of money based on how many areas they are servicing. It really depends on how many leads you want to receive in a month and how competitive is your local area.
Yes! There are many ways to generate leads for your business. We all love free. Our favorite free method to generate leads is to create and optimize your Google My Business account. You’ll be able to get reviews, and reviews help you get more customers when prospects are searching for your business. Having a Google My Business profile seriously enhances your overall marketing efforts.
It’s simple. All you have to do is click the button to schedule a call with us. You’ll be asked to fill out an application, so we get to know you and your business before our call. On the call, we’ll be able to help you immediately if you answer the questions honestly.
There are no contracts. You’re not tied down. If you’re not happy, there are no strings attached. Obviously, we’ll do everything in our power to make sure you are getting the exact customers you want for your business. If for whatever reason, you’re unhappy, we request a 30-day notice before either putting your account on pause or canceling altogether.
Again, this is on a “per case” basis. If you only have $1,000 to spend, you could easily go through $1,000 in a day if you don’t know what you’re doing. If we’re managing your Google Ads for you, we set daily limits based on how many leads you want to get each month.
We wish we could give you a guaranteed number of leads per day, but it all depends on how many people are searching for your service in your targeted area daily. We aim to get you to pop up for as many searches as possible, so you’re the first company they call. The number of leads per day also depends on how much money you spend each month on ads. We like budgets.
The custom rental website will be given to our clients. If you become our client, we’ll gift you the site 100% free of charge. If you just want the website, we can build it for you, but it’s cheaper for you just to hire us to run your Google Ads.
Yes! We’re amazing at managing any of the popular social platforms like Youtube, Facebook, Twitter, TikTok, Pinterest, and more. However, what we love MOST is Google Ads. We’re the leading experts in generating leads using Google Ads.
LET’S TALK ABOUT YOUR DIGITAL SUCCESS
Get your digital marketing plan, tailored made for your business. Share your story, vision and goals and let us do the rest.
Monzurul Hasan
Business Lead
- 10x Meta Blueprint Certified.
- HubSpot Certified Inbound Marketer.
- 8x Google Ads & Microsoft Ads Certified.
- Conversion Rate Optimization Professional.
- Google Analytics & Google Tag Manager Certified.
