The Goals
- More local patients: Reach people in the practice's service area actively searching for dental care — general, cosmetic, and surgical.
- Revenue, not clicks: Tie advertising directly to booked appointments and treatment revenue.
- Turn visits into bookings: Landing pages built for one action — booking an appointment.
- Compete with the chains: Win high-value searches against corporate practices with much larger budgets.
Our Approach
- Campaigns by treatment type: Separate campaigns for general, cosmetic, and surgical dentistry — each with its own keywords, ads, and landing page, because a teeth-whitening patient and an implant patient search very differently.
- Track to the dollar: Call tracking and form tracking connected every booked appointment back to the keyword that produced it.
What We Did
Dental clicks are expensive, so the first job was making sure none were wasted. We researched the local market — which treatments people searched for, what competitors bid on, and where the corporate chains were beatable — before a single ad went live.
Every campaign got a dedicated landing page built for one action: booking an appointment. Proof and reassurance up top, treatment details in plain language, and a prominent click-to-call for patients ready to pick up the phone.
From launch onward, we ran continuous A/B tests on ads and pages, shifting budget toward the treatments and keywords that produced booked patients at the lowest cost. That optimization loop — not a bigger budget — is what turned an independent practice's ad spend into more than $1.1 million in tracked sales.
