Free AI skill · no email
Audit your own Google Ads with your AI assistant
Download the skill, add it to Claude, and ask it to audit your Google Ads. You export two reports and answer eight questions. It gives you a score out of 100 and the five fixes worth the most money, with the numbers from your own account.
- 18checks
- 8questions
- $0and no email
Get the skill
Download the skill (.zip)- In Claude, open Settings, find Skills, and upload the zip. Any assistant that supports the open Agent Skills standard can use it too.
- Start a chat and say "Audit my Google Ads."
- It tells you which two reports to export (about two minutes each) and asks its eight questions in one message.
It reads only the files you give it, never asks for a password or account access, and sends nothing to us.
What it checks
Eighteen checks in four groups
- Measuring leads 5 checks
- Are calls and forms counted, do clicks turn into leads, does the bidding have enough data, and does a lead cost less than the job earns.
- Wasted spend 5 checks
- Searches that never produce a lead, job seekers and DIY clicks, bad searches left unblocked, broad match without data, Performance Max with no leads.
- Reach 3 checks
- Budget running out on the campaigns that work, ads ranking too low to be seen, and ads showing outside your service area.
- Clicks into jobs 5 checks
- A page built for the service, a call button on every ad, ads that run when the phone is answered, reply speed, and reviews.
Built for foundation repair and basement waterproofing contractors, and it works for any local trade that runs Google Ads: roofing, plumbing, HVAC, remodeling. Every number in the report is worked out by a small script inside the skill, so the same files give the same score whichever AI runs it.
What you get back
An example report
Example account, made up for this page, run through the real skill
38/100
Big leaks
$5,259 of spend, 2,814 clicks and 42 recorded leads over 30 days.
About $1,923 a month went to searches and campaigns that produced no leads.
The 5 fixes worth the most
- Searches that never produce a lead. $1,062 went to 11 searches that each cost $20 or more and produced nothing, led by "pier and beam foundation" ($190).
- Performance Max with no leads. $861 on one campaign with zero conversions. Pause it and move the budget to the best Search campaign.
- Job seekers and DIY. $549 went to searches like "foundation repair jobs" and "diy foundation crack repair". One negative keyword list stops it.
- Phone calls aren't counted. Most contractor leads are calls, so Google is bidding without seeing most of the leads.
- Ads show outside the service area. The location setting is "Presence or interest". Switch it to "Presence".
The full report adds a table of all 18 checks, with points and what was found for each.
Want a person to look at it?
The skill reads two reports. A person can look at your whole account, your website and your local competitors.