Guidelines for the Display Ads


Display Ad Size Limit: The size limit for all image ads is 150 kilobytes.

Most Common Ads Display Ad Sizes:

  • 250 x 250 – Square
  • 200 x 200 – Small Square
  • 468 x 60 – Banner
  • 728 x 90 – Leaderboard
  • 300 x 250 – Inline Rectangle
  • 336 x 280 – Large Rectangle
  • 120 x 600 – Skyscraper
  • 160 x 600 – Wide Skyscraper

Display Ad Image Notes: Google Ads doesn’t support double-sized images (for example, a 640 x 100 image for a 320 x 50 ad slot) for high-resolution display devices.

Variations: Please try to create at least two sets/variations.